6 most steps to make the perfect job search strategy

A good job search strategy does not start with applications or job searches. It starts with you.

Unfortunately, most of us don’t put much thought into devising a job search strategy. We just apply for the jobs that seem most exciting to us at a given point in time. As a result, we may be missing out on finding our dream job or feeling professionally fulfilled.

Job hunting requires reflection, information and conversation. To land a job you’ll love, these are the steps you need to take:

First figure out what you want

Find a quiet place to sit down and introspect. Hone in on the strengths and weaknesses you are known for in your professional and personal life. Then think about which one of those strengths brings you the greatest fulfilment. Determine the field, industry or sector you want to work in and the role you want to play there. Now see how your skills sets fit into that slot.

Prepare a mission statement

Trust a ‘mission statement’ works. Once you have answered these questions, you will get closer to knowing what you want from your job. Use the answers to craft a mission statement. This is a two or three sentence declarative statement about the ideals, values and beliefs you hold true. It will be at the heart of your job search strategy and define your professional goals.

Do your research

Now that you have your career goal, you must try and reach that goal. This phase entails a lot of research. Which companies have the kind of jobs that match your career goal? Make a list of organizations you want to work with and read up everything about them, including their annual report. Then research industry trends, opportunities and history by looking up the Internet and going through a few trade magazines.

Also, keep in mind what kind of work environment you are looking for while conducting background checks on organizations. At this stage, you may want to learn a skill that will put you ahead of others in the hunt for a job.

Work on finding job leads

Next, you must decide what sources you will use to find potential employers. Job announcements like those you will find on job boards are one way to go. Networking is another. Connect with company managers and industry insiders via social media platforms. Attend industry conferences and seminars and try and meet the speakers. Speak to people in your social circle who are related to the company or the industry in some way and ask them what you should do to find your dream employment. If need be, apply for an internship in an organization of your choice.

A successful job search always needs a strategy. It requires planning, so make a weekly list of things you want to do and keep track of what you’ve accomplished. You also have to give it time. Irrespective of how busy your schedule is, set aside a few hours every day or week to putting your job hunt plan into action.

Social philosopher Thomas Moore said, “It isn’t enough that we have meaningful work. What is also required is work that satisfies the soul.” A well-planned out job search strategy will reward you with both.

How to apply for your dream job...when your skills don't meet the job spec

You see your dream job being advertised but you don’t quite match the job specifications listed: should you still apply? 

Eighteen-year-old Georgia Goodman faced this scenario last year when she applied for a digital marketing graduate scheme, despite having no university degree. Instead she had three months’ experience in marketing via an apprenticeship.  

“I was pleased to be offered an interview and told that, although I wasn't a graduate, my passion and experience working within the B2B sector is what made my employer change his mind about the position they were advertising,” she explains. Georgia is now a digital marketing assistant at the Nottingham-based company and has been funded to complete a vocational qualification.

“You have to be in it to win it,” says Becky Mossman, a HR director at HireRight. Ambition like Georgia’s is one of the key things that employers look for and as long as it isn’t a wild pipe dream, it’s commendable. “A lot of the time candidates have more skills and experience than they even realise, the struggle is often when it comes to articulating those skills in a meaningful way,” she adds.  

“No one candidate is ever actually perfect,” points out Jon Gregory, editor of win-that-job.com. Any shortlist will therefore represent a spread of skills, qualifications and experiences and you could aim to fit on one end of that spread. 

Highlight your transferable skills
If you’re short on specifically required qualifications, show that a combination of your other qualifications and experience are at least as good, if not actually better, says Gregory. What else have you done that brings along sufficient relevant experience? Where do you bring something unexpected and potentially very valuable with you to the organisation? It could be a relevant foreign language, or an extra qualification, for example. 

Draw from your academic experience as well as your work experience and think about your transferrable skills, says Mohammed Rahman, business development and placements executive at London School of Business and Finance. He says: “As an example, customer service skills are needed in every profession and are important skills to have.” 
He adds: “A lot of companies promote opportunities with requirements and would be willing to consider and take on people who do not meet all the criteria but have an open mind regarding how far they are willing to go to train and learn on the job.”

Make a strong case at the start - and don’t be negative
Make a clear, strong case in the introductory summary about your overall suitability, and at all costs, avoid drawing attention to your shortfalls, says Gregory. “One sight of those will switch the reviewer to a negative mindset, reading on only in search of further justification to drop your application into the shredder.” Don’t be deceptive, just selective.

Demonstrate that this is your dream job
“This is the application that has to hit the back of the net, nothing can be standard,” says Mossman. For example, if it’s a creative role, do something big that sets you apart from the field and makes the recruiter question whether the pure job description match is what they really need. 

“If it’s really your dream job, then you should be able to make a clear case for why that is, and still come across as completely genuine”, she says. Think carefully about what skills you can bring to the table – they might be from a job you had five years ago, they might be from a sports team or hobby. If they apply, make it clear what you’ve gained from that experience, and why that’s as valuable as the tick box achievements that are on the job description. 

Do your research - and remember they will do theirs too
Gregory advises that candidates research deeply into the company before compiling an application or tailoring your CV. “You need to show that you really do understand the role, the challenges, why this role is important to the organisation as a whole and what it is about you that makes you viable to shortlist for interview,” he explains. If you can, speak to the HR people organising the selection process and your potential line manager. The more you can engage in a dialogue with people inside the organisation and breed familiarity, the better. 

While you do your research on the company, remember that the company might do research on you too. Perhaps most importantly of all, check your entire online presence to make sure the image you paint in the application is consistent across LinkedIn and your references, warns Mossman. “Otherwise, the hard work of wowing them will all be for nothing. “Employers don’t all admit to checking up on applicants via external channels, but it’s not uncommon for decision makers to use every means available to reassure themselves of their choice,” she explains. 

And finally, remember: there are upsides to applying even if you don’t get shortlisted. Rahman says: “Remember, you have nothing to lose. If it is a dream job then it is worth the time invested in applying. It will act as a good testing ground for future opportunities.” Recognise that you have nothing to lose and everything to gain, even if that’s only a list of what you need to work at for next time a role like that comes up. 

How to write an impressive resume!

WHEN  you apply for a job opening, dozens of candidates have probably done the same.

So, how do you ensure your resume stands out from the pile? What is it that companies look for while short-listing candidates? Here's the lowdown.

AN ENTRY- LEVEL RESUME

Highlight your non-academic achievments too: At entry- level when you have no industry experience, underscore your other achievements.

'Highlight projects that you have done, awards you have bagged and companies you have interned with. Companies also give high rating if they see you are a team person and enjoy good inter-personal relationships.

So, if you are part of student's associations or an NGO, stress on these points. Of course, academics is the first thing that recruiters see, but extra curricular excellence does count.


Talk only about business interest: Trash the habit of mentioning interests like singing, dancing, music, swimming, painting or astrology. That's a complete passé. 'Talk only about your business interest And be well prepared. If you say your interest lies in reading, 'Then know the book inside, out, upside, down.

Gain proficiency in a professional area: While studying, gain competency in an area that will hold you in good stead in your professional career. Learn basic computer skills. Having done that, move on to adding other skills like Coral Draw if you want to get into computer graphics or learn accounting software Tally if you see your future in accounting.


A MID-LEVEL EXECUTIVE'S RESUME

Flexibility and responsibility: When you have gained 3-4 years of experience, review your CV. For a person with 2-4 year's of experience and more, the thrust shifts on industry knowledge and his adaptability in the organisation, among other qualities. 'At this stage, cultural fit is given more importance, flexible approach matters and the learning starts playing an important role. The organisation sees if you have been flexible in previous roles and whether you are prepared for a new responsibility.

Personal Initiatives: The companies also see the personal initiatives that you have taken to add on to your skill and knowledge base. While it hints your progressive mindset, 'It also subtly, positively speaks of your career consciousness. Candidates should highlight those events where their ideas have been implemented their analytical skills have been applauded.


OTHER MUST-DOS

Be Specific: If you are applying for a position in sales and marketing vertical, a requirement which is across industries, should you tailor your CV every time? Not really. Just be specific.and highlight the best fit experiences

Remain updated: Be aware of the news and current affairs. 'Read newspapers', Read business writers Focus more on your field.

Communication skills: Work on your verbal communication skills and writing skills. Prior to the interview, prepare a list of questions that a recruiter might ask, write down the answers and read it aloud to yourself. Keep your answers to the point.
Use these pointers and rest assured you will get an interview call no sooner your CV reaches the recruiter.